“You need to go from wanting to change your life to deciding to change your life.”- Jen Sincero
An entrepreneurial journey starts with wanting to bring about a change, and the energy you need to bring this change comes from taking yourself beyond your fears, beliefs and the stories you’ve told yourself all your life.
Even if you are not a reader, these bite size 27 chapters, written in simple direct language, will help you identify your limiting beliefs and develop the growth mindset so you go chase your dreams and achieve everything you want in life- a successful business being one of it.
“The only way to win is to learn faster than anyone else”- Eric Ries
Test, Measure, Validate, Pivot.
This is how businesses should build themselves today so that they learn quickly and fail as quickly so that they are able to pivot when they have to, to achieve success. This is a no fluff book; to the point that exposes the reader to the reality of starting a business.
“What matters is that mastering one thing gives you the confidence to try something else.”- Katty Kay & Claire Shipman
Are you a confident woman? Yes? No? Is it your hormones, your life experiences or simply your genetics that gives you or does not give you this confidence?
This is a well researched book that states experiences of some of the most successful women in different fields- from sports to politics and backs it up with neuroscience on what makes someone confident (or not confident) compared to your male peers. The best part is that as an entrepreneur, you need to build this confidence. So, this book helps you realise where you are with your confidence and how you can build confidence so you achieve all that you want in life- with confidence.
“Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to a solution.” – David J. Schwartz
This book is probably the Bible for building the right Mindset for business. Every line in the book contains valuable lessons on dealing with fear, imagining things that could be, building self esteem and eventually believing in yourself to physically create the wonder your mind has visualised. A powerful book that contains lessons that can be applied to all areas of life to live a fuller life that definitely applies to entrepreneurship.
”Almost all companies try to sell solutions to external problems, but customers are much more motivated to resolve their inner frustrations.”
Probably the best book on marketing. Very easy to read with relatable examples (What can we not learn from Star Wars) and a basic, unforgettable formula that brands can use to connect with customers to get maximum impact on getting their message across.
Truly, once you apply this formula, your social media posts, advertisements, banners – everything you create to talk to your customers will have your customers understanding you better and taking the action you want them to take.